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According to a report by The Wall Street Journal, Netflix has outlined two ambitious goals to be achieved by the year 2030: to raise its market capitalization to $1 trillion and to double its overall revenue.
With Netflix’s current market valuation hovering around $479 billion, these objectives imply that the company must nearly double its market worth within the next five years, while simultaneously achieving a twofold increase in revenue. To reach such targets, Netflix may once again consider adjusting its subscription pricing as a direct strategy to boost income.
In parallel, Netflix is likely to invest in the creation of more compelling and globally resonant content to attract a larger subscriber base. It also plans to further address and mitigate the misuse of household-sharing plans. Additional strategies may include expanding international collaborations akin to the success of Squid Game, leveraging content partnerships to unlock new revenue streams, and enhancing advertising integration within the platform to increase monetization opportunities.
Netflix has already rolled out a variety of subscription models and has repeatedly revised its pricing structures. Moreover, the company continues to broaden its business footprint, venturing into the realms of gaming, audiobooks, and live broadcasts — all with the aim of capturing a wider audience and driving subscription growth.
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