Do Son 
According to a report by Business Insider, Google has recently launched a new film initiative titled “100 Zeros,” in collaboration with production companies such as Range Media Partners—the studio behind A Complete Unknown, a biopic on Bob Dylan, and the horror-thriller Longlegs.
Through this partnership, Google aims to integrate its services and products into cinematic storytelling, including featuring Android devices used by on-screen characters. However, the broader ambition lies in promoting a more positive societal perception of technology by illustrating, through narrative content, the transformative potential of contemporary innovations.
The report states that the “100 Zeros” initiative began last year, initially supporting the marketing and promotional efforts for the indie horror film Cuckoo. Google envisions this program as a way to fund and foster a new wave of content tailored to Generation Z, predominantly produced by independent studios. These works may be distributed through mainstream streaming platforms like Netflix, though notably not through Google’s own YouTube platform.
Google has emphasized that the primary goal of “100 Zeros” is to empower filmmakers by leveraging the company’s vast technological resources. This includes the integration of Google’s artificial intelligence and extended reality (XR) technologies into content creation, thereby expanding the narrative and application of its innovations through immersive storytelling.
In addition to its film collaborations, Google is also working with Range Media Partners on a project titled “AI On Screen,” which provides funding for AI-themed short films and supports select projects in their development into full-length features.
In a similar vein, during its Google NEXT 2025 event, the company announced a collaboration with the Sphere—the iconic spherical venue in Las Vegas. Leveraging AI technology, Google brought the 1939 classic The Wizard of Oz to life on Sphere’s colossal curved screen, delivering an immersive visual experience that reimagines cinematic engagement. The goal is to entice audiences back into physical theaters by offering a new, digitally enriched dimension of film viewing.
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