Do Son 
Global performance advertising leader Taboola has announced a new strategic partnership with Samsung, aimed at delivering curated news content recommendations for Samsung mobile devices and its native news application—further advancing Taboola’s global expansion efforts.
Under this newly signed multi-year agreement, Taboola will power the content recommendation engine within the Samsung News App, which comes pre-installed on a wide range of Samsung smartphones, with a particular focus on the European and Indian markets.
This collaboration marks a significant deepening of the long-standing relationship between the two companies, enabling Samsung users to access high-quality journalism from leading global media outlets in real time. In parallel, Taboola continues to support its publishing partners through partnerships with global mobile device manufacturers and telecom operators, driving meaningful audience engagement and enhancing content visibility.
“We are thrilled to partner even closer with Samsung, a name synonymous with quality products and experiences around the world,” said Adam Singolda, CEO at Taboola. “With this deeper partnership, we are giving more of their customers even access to news that is relevant and engaging. Today’s news reflects continued development of our long-term relationship with Samsung–delivering personalized content recommendations for users, driving traffic to publishers and ultimately providing device users with great mobile experiences.”
