
The hospitality industry has become a veritable haven for cybercriminals, largely due to catastrophically weak passwords safeguarding critical systems. A recent study by NordPass has laid bare the alarming scale of cybersecurity deficiencies across hotels, restaurants, and similar establishments worldwide. Businesses in the service sector routinely disregard fundamental principles of information protection, thereby placing guests’ personal data and operational integrity at considerable risk.
Across the board, establishments rely on rudimentary character combinations for reservation systems, payment terminals, and staff accounts. Even more troubling is the widespread use of identical—or minimally altered—passwords across multiple platforms. Such practices create a domino effect: the compromise of a single account can cascade into unrestricted access to the entire corporate infrastructure.
The study identified five prevailing categories of passwords used within the hospitality sector. The first includes basic numerical sequences like “123456789”; the second, generic terms appended with a year (e.g., “Reservations2021!”); the third, brand or network names (e.g., “Ramada@123”). The fourth category encompasses passwords with superficially complex patterns such as “P@ssw0rd”, while the fifth comprises role-related credentials like “developer2”.
All these examples appear in NordPass’s list of the twenty most commonly used passwords in the hospitality industry. The issue extends far beyond individual negligence—it reflects a systemic absence of security protocols within organizations. “Guests come to hotels and restaurants expecting exceptional service, not to find their personal information on the menu,” remarked Karol Arbačiauskas, Head of Enterprise Solutions at NordPass.
The frequent recurrence of words like “reservation” and brand-related terms underscores a profound lack of standardized password hygiene across corporate environments. Employees often devise login credentials based on memorability rather than adhering to cybersecurity best practices. The result is a disjointed mosaic of weak, thematically linked passwords that leave systems perilously exposed.
NordPass has put forth four fundamental recommendations to address these issues. First, businesses must abandon predictable combinations that can be easily guessed or harvested through social engineering. Second, the implementation of multi-factor authentication is essential as an added security layer—ensuring that even if a password is compromised, unauthorized access remains blocked without a secondary verification method such as biometric data or a mobile device.
The third principle advocates for the centralized management of credentials through dedicated password managers, which generate unique, complex codes for each system. Finally, the fourth recommendation emphasizes cultivating a robust culture of information security through continuous employee education. Such training should encompass not only password creation but also the identification of social engineering tactics.
Understanding the magnitude of this issue within the hospitality sector is paramount. These establishments routinely handle highly sensitive categories of personal information: credit card numbers, passport details, travel itineraries, and guests’ personal preferences. Modern booking systems are deeply integrated with a multitude of external services—payment gateways, loyalty programs, travel agencies, and data analytics platforms. A breach of any central system potentially grants adversaries access to an entire ecosystem of partnerships, exponentially increasing the scale of possible damage and rendering each business a potential gateway for attacks on adjacent industries.