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In a public statement, Apple announced its intention to utilize imagery collected for its “Look Around” street view feature to further train select generative AI models.
According to the statement, Apple will employ this visual data to develop and enhance its products and services, including training artificial intelligence models used across its ecosystem.
To safeguard individual privacy, Apple stated that all images used to create the “Look Around” feature undergo a de-identification process—such as blurring house numbers, license plates, and human faces. This ensures that even when the data is repurposed for AI model training, privacy concerns are significantly mitigated.
To improve transparency, Apple also included a detailed schedule in its announcement, outlining when and where it plans to collect updated imagery for its Maps service.
However, Apple appears to specify the use of collected street imagery for AI training only in its U.S. statements. In declarations pertaining to Taiwan and other regions, the company emphasizes that the imagery is intended to improve the Maps service, while reiterating its commitment to protecting privacy by blurring identifiable elements such as faces, addresses, and license plates.
Apple’s approach mirrors that of Google, which also uses imagery from its mapping services to train AI models, asserting that all personally identifiable information is removed from its Street View content to prevent privacy breaches.
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