
According to sources cited by The Information, Apple is reportedly planning to revise its iPhone product update cycle, with changes potentially taking effect as early as the iPhone 18 series.
Among the adjustments, iPhone models positioned at or above the Pro tier are expected to retain their traditional autumn release schedule. However, standard models may see their launch postponed until the following spring.
This strategic shift may be partially driven by Apple’s introduction of the iPhone 16e this spring—a model aimed at replacing the previous iPhone SE line while serving as an accessible entry point to the iPhone ecosystem. It is also speculated that the company is laying the groundwork for more diverse hardware configurations, possibly including the long-rumored foldable-screen iPhone.
Under this new roadmap, Apple could unveil its Pro-tier and foldable-display iPhones in the fall, followed by the launch of standard, “Slim,” and “e”-designated models in the spring of the following year.
For instance, in the fall of 2026, Apple may introduce the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable iPhone. Then, in spring 2027, the company could follow up with the iPhone 18, iPhone 18 Slim, and iPhone 18e—ensuring a steady cadence of new releases across both halves of the year to appeal to a broader spectrum of consumers.
Apple has not commented on the report.