Do Son 
Compared to the early internet era, where usage patterns revolved primarily around search engines, today most people have grown accustomed to seeking information and answers through conversational AI services like ChatGPT. In this landscape, opportunities for online advertising exposure have diminished — but this, too, may soon undergo a transformation.
According to a report by the Financial Times, advertising and marketing firms such as Profound and Brandtech have begun investing in new online placement tools designed specifically for AI-generated content. These technologies aim to deliver tailored advertisements within AI-generated materials.
The approach emphasizes detecting how often marketing brands are mentioned or featured within AI-generated content. By analyzing the cognitive patterns underpinning AI thought processes, the technology can recommend prompts that encourage AI to reference specific marketing brands more frequently.
Unlike traditional search engine optimization (SEO) techniques that focus on adjusting rankings, this new strategy seeks to influence the internal logic of AI content generation. By sending carefully crafted prompts, marketers can steer conversational AI to mention their brands more often and favorably.
In essence, this method treats artificial intelligence as a powerful online influencer, subtly guiding it to speak in ways that benefit marketing campaigns.
At present, such advertising techniques have not yet been widely deployed within popular conversational AI services. However, it is anticipated that companies like Google and Meta — which have historically relied heavily on online ad revenues — are already strategizing how to incorporate advertising into their future AI services. After all, Google previously experimented with embedding advertisements within its Google Assistant conversations, though the initiative never evolved into a formal offering, perhaps due to the inherent difficulty of consistently steering brand mentions in a controlled and favorable manner.
