Galaxy’s Gain: Samsung Overtakes Apple on Home Turf

Unlike the global smartphone market, Apple has consistently held the top position in the U.S. smartphone market. However, according to a report by Wccftech, Samsung recently surpassed Apple with a market share of 38%, compared to Apple’s 33%.

The information in the report originates from a CIRP survey, which indicates that in the 12 months leading up to March 2024, Apple’s market share in the U.S. was 33%, while Samsung’s was 38%. Motorola held 13%, Google 6%, and other brands accounted for the remaining 10%. The report attributes Samsung’s impressive sales performance to the extensive range of its Galaxy series, which covers entry-level to flagship models, catering to users across all price segments. In contrast, Apple offers primarily flagship models, with the iPhone SE being its only smartphone priced below $500. This strategy has allowed Samsung to capture a larger share of the market with its mid-to-low-end models.

Interestingly, the CIRP report also notes that the iPhone SE and other older models accounted for about one-third of Apple’s smartphone sales over the past 12 months. On the other hand, older Galaxy S models and entry-level devices constituted the majority of Samsung’s sales during the same period. Therefore, when comparing the sales data of newer models, Apple still holds a lead.

The Samsung Galaxy 24 series, launched on January 31, 2024, features the third-generation Snapdragon 8 mobile platform and emphasizes AI capabilities. Since its release, the series has shown strong market performance. Rumors about Samsung’s next flagship series, the Galaxy 25, suggest that the Ultra version will be equipped with UFS 4.1 flash memory, which offers superior read and write performance to better support current AI functionality.