From Streaming to Scams: Domo’s Data Never Sleeps 12.0 Unveils Key Trends
Domo has released its Data Never Sleeps report, unveiling real-time insights into the evolving digital habits of internet users. According to the study, the global internet audience has reached an unprecedented 5.52 billion people, while the rise of artificial intelligence (AI) is reshaping the digital landscape, displacing traditional leaders and forging new modes of interaction.
Key highlights of the report illustrate the vast scale of data generated online every minute. It focuses on shifts in streaming, e-commerce, and digital collaboration tools, emphasizing the integral role of technology in daily life.
Domo noted that over the past two years, AI has accelerated digital transformation, propelling the world to a pivotal juncture. AI is poised to emerge as a dominant force, supplanting the leaders of the previous digital era. The report also underscores that the continued evolution of AI will influence a broad spectrum of digital activities, competitive dynamics, and investments in AI technologies.
Domo further emphasized that the rapid adoption of AI demands businesses to prepare their data and technology infrastructure for effectively harnessing the potential of artificial intelligence. The report highlights the strategic importance of AI in bolstering competitive positioning.
Key Takeaways from Data Never Sleeps 12.0:
AI Proliferation
Artificial intelligence is becoming an everyday assistant for millions. Google search queries have decreased by 6% compared to last year, indicating competition from chatbots. Siri responds to over 1 million requests per minute, while Google Gemini attracts 8,574 visitors in the same span, reflecting AI’s growing role in simplifying daily tasks.
Entertainment Transformation
Streaming on Netflix has declined by 19%, now amounting to 362,962 hours per minute. Meanwhile, platforms like TikTok and Snapchat show explosive growth in engagement: TikTok users upload 16,000 videos, and Snapchat message volume has surged by 37%. On Facebook and Instagram, 138.9 million short videos are played every minute, showcasing the rising popularity of free digital content.
Collaboration Tools
Collaborative platforms remain crucial for professional communication. Microsoft Teams records 229 million minutes of online meetings, Slack sees over 1 million messages sent per minute, and Zoom is downloaded 288 times per minute.
Digital Commerce Growth
E-commerce and food delivery services are reaching new heights. DoorDash users place orders worth $126,763 per minute, while global online shopping expenditures during “Cyber Week” reach $43.6 million per minute, highlighting the accelerating pace of digital trade.
Focus on Security
The growing volume of data brings heightened risks. Every minute, 4,080 data breaches occur, underscoring the need to strengthen cybersecurity and enhance information management in an increasingly digital world.
The full infographic of the Data Never Sleeps 12.0 report is available on Domo’s website.
