Firefox Kills “Do Not Track,” Embraces Global Privacy Control

Mozilla has announced the removal of the “Do Not Track” feature from the Firefox browser starting with version 135. This functionality, which previously allowed users to send requests to websites asking them not to track their activities, is being discontinued due to its limited effectiveness. Many websites ignored the setting, and in some cases, its use even reduced privacy.

In its place, Mozilla recommends using the “Tell websites not to sell or share my data” setting, which is based on the Global Privacy Control (GPC) standard. This technology is gaining traction and is supported by legislation in some regions, helping to restrict the sharing of user data with third parties.

“Do Not Track” was a voluntary feature: websites that chose to honor it would automatically cease tracking user activities. However, the lack of enforcement obligations severely limited its utility.

User activity tracking remains prevalent, primarily for serving targeted advertisements. Websites and their partners collect behavioral data to offer personalized products and services. Nonetheless, disabling tracking does not affect access to websites or the preservation of user data, such as shopping cart contents.

Previously, the “Do Not Track” option could be enabled in Firefox settings under “Privacy & Security” by checking the box next to “Send a ‘Do Not Track’ request.” In private browsing mode, this setting was automatically activated.

The latest version of Firefox focuses on alternative privacy protection tools. For instance, the SmartBlock technology blocks trackers without compromising website functionality.

Mozilla encourages users to explore the capabilities of Global Privacy Control and offers additional recommendations for enhancing privacy. Detailed guidance is available on the company’s official website.